How to Build Rapport with Your Subject Before the Shoot

When it comes to photography, especially portraits, the most memorable images are the ones that feel genuine and natural. The key to capturing that authenticity? Building a strong connection with your subject before the shoot even begins.

Whether you're a professional photographer, a hobbyist, or somewhere in between, building trust and familiarity can make a big difference. When your subject feels at ease, they will let down their guard, and you will be able to capture those candid, expressive moments that tell a story. In this guide, we’ll cover practical steps for building rapport with your subject before the shoot, why it matters, and how you can use these connections to create powerful images.

Why Building Rapport is Essential for Great Photography

Portrait photography is all about emotion, personality, and capturing the essence of your subject. But if your subject is feeling self-conscious, nervous, or unsure, those emotions will show up in the photos. Here’s why establishing rapport is critical:

• Authenticity: People are more likely to show their real selves when they feel comfortable, which leads to authentic photos.
• Trust: Your subject needs to trust you to guide them, direct them, and ultimately, to photograph them in a flattering way.
• Relaxation: When subjects feel at ease, they’re more likely to enjoy the session, experiment with poses, and follow your guidance.

Without rapport, you risk getting photos that look stiff or forced. But with rapport, you open the door to capturing the real person in front of the camera.

Step-by-Step Guide to Building Rapport Before the Shoot

Let’s get into some actionable tips that will help you build rapport with your subject before the shoot.

1. Start with a Friendly Introduction

The rapport-building process starts the moment you connect with your subject, whether it's through email, a phone call, or a quick chat before the session. Introduce yourself in a friendly, warm manner to set the tone for the experience. Let them know who you are, what they can expect, and encourage them to share any specific thoughts or ideas they have.

Example:

“Hello, Sandra! My name is Silver, and I will be photographing the session. I'm really looking forward to capturing some incredible moments with you. If you have anything specific in mind, or if you're feeling a little nervous, don't worry, we'll make it fun and relaxed.”

This approach helps ease any nerves and makes it clear that you’re approachable and invested in making this a positive experience.

2. Have a Pre-Shoot Conversation to Set Expectations

Before the day of the shoot, have a conversation to go over the details of the session. This could be a phone call or even a casual chat over coffee, if possible. During this conversation, discuss the location, outfit options, and any specific poses or themes they have in mind. This not only sets clear expectations but also gives you insights into their personality, which can help shape the tone of the shoot.

Topics to cover:

• Purpose of the Shoot: Are they celebrating a milestone, creating a professional headshot, or simply wanting fun portraits?
• Comfort Levels: Ask how they feel about being in front of the camera. Do they have any insecurities or preferences?
• Vision and Style: If they have a Pinterest board or Instagram inspo, ask them to share it with you. It helps you both get on the same page.

This conversation also signals to them that you’re invested in creating photos they’ll love, which builds trust.

3. Share a Bit About Yourself

Building rapport is not just about getting to know your subject, it’s about letting them get to know you too. Share a little about yourself, your passion for photography, or even why you’re excited about this particular shoot. This makes the interaction feel more like a friendly exchange rather than a transaction, and it helps break down any “professional walls.”

For example, if you’re a nature lover and you’re shooting outdoors, mention that connection. If you’ve been to the location before and loved it, share why. Finding common ground, no matter how small, helps foster an immediate connection.

4. Encourage Openness and Let Them Express Themselves

During the pre-shoot conversation, encourage your subject to express any ideas, concerns, or preferences. This shows that you value their input and are open to collaborating on creative ideas.

• Ask open-ended questions like, “How do you envision these photos?” or “Is there a specific vibe you’re going for?”
• Offer options for poses or setups. This could mean asking if they’d prefer to start with more posed shots or go straight into candids.
• Be flexible and emphasize that the shoot will be tailored to them.

Letting them know they’re not just a “subject” but an active participant builds confidence and comfort.

5. Plan a Warm-Up Before the Shoot Begins

On the day of the shoot, take some time to warm up. Use the first few minutes to chat casually, give a tour of the location, or explain your equipment in simple terms if they’re interested. This breaks the ice and lets them get comfortable in the environment.

A simple warm-up idea is to start with easy, low-pressure shots. If you’re outside, this could mean having them stand in a relaxed stance while you adjust the camera. Indoors, you might start by photographing them as they sit or stand naturally.

Tips to Keep the Connection Alive During the Shoot

Once you’ve built rapport, keep that momentum going throughout the session. Here are some ways to keep things relaxed and enjoyable:

Give Positive Reinforcement

People love hearing positive feedback, so offer compliments and encouragement as you shoot. Simple phrases like, “That looks amazing!” or “You’re a natural!” can make a huge difference in helping them feel more at ease.

Use Humour and Casual Conversation

Casual conversation, like chatting about common interests, asking about their favourite hobbies, or cracking a light-hearted joke, helps diffuse tension. Smiling and laughing with them can do wonders in creating a relaxed atmosphere.

Guide Them with Posing Tips

Instead of rigid instructions, try offering gentle guidance. Describe what you’re looking for, demonstrate the pose yourself, or give easy-to-follow directions like “Look over your shoulder” or “Take a deep breath and relax.” This makes the shoot feel less formal and more collaborative.

Pay Attention to Body Language

Be mindful of their body language. If they seem tense or unsure, take a short break, change poses, or switch up locations. Remember, your job is not only to direct but also to observe and adjust.

Encourage Spontaneity and Candid Moments

Finally, remember that some of the best photos are candid. Encourage them to move around, try different expressions, or even take a moment to reset. This approach often leads to natural, heartfelt moments that make for stunning photos.

After the Shoot: Follow Up to Strengthen the Connection

Once the session wraps up, follow up with a thank-you message or email. Let them know you enjoyed the experience and give them an idea of what’s next, like the editing timeline and when they can expect to see their photos. This thoughtful gesture shows that you value the relationship beyond just the session.

When you maintain this connection, you’re not only building rapport with one client but also creating the foundation for a potential long-term relationship. They’re more likely to recommend you to others and reach out for future projects.

Conclusion: Building Rapport for Memorable Photography

Building rapport with your subject is not just about making the shoot easier; it’s about creating a connection that shines through in every photo. When your subject feels comfortable, respected, and seen, they’ll naturally let their personality show. And as a photographer, capturing those authentic moments is what makes your work stand out.

To recap:

• Start with a friendly introduction and set clear expectations.
• Share a bit about yourself and encourage openness.
• Plan for a warm-up before the shoot to ease into things.
• Keep the energy positive, fun, and lighthearted throughout the session.
• Finally, follow up afterward to leave a lasting impression.

By building rapport, you’re not just taking photos, you’re telling a story that’s as unique and genuine as the person in front of your lens. Happy shooting!